Chief Development Officer
Sonia Tolbert is Chief Development Officer for OLE Health where she directs the organization’s Foundation, marketing, and outreach efforts. With a career spanning 25 years, Sonia specializes in developing growth strategies and programs for non-profit organizations and luxury lifestyle brands. She has established herself as a creative problem solver, a results-driven executive, and a trusted advisor and thought partner.
Prior to joining OLE Health in 2021, she was Founder and Chief Strategist of Playbook Strategies where she focused on organizational and brand development for emerging non-profit organizations in the arts, education, healthcare, and youth sports sectors.
Before that, Sonia served as an executive at Festival Napa Valley where she championed a comprehensive reimagining of the organization’s brand and established the organization’s annual fundraiser, “The Arts for All Gala.” The event was named one of Wine Spectator’s Top 10 Wine Charity events, raising $13.5 million over seven years.
In the for-profit arena, Ms. Tolbert held senior marketing positions with global hospitality companies Timbers Resorts and Wyndham Destinations. She has successfully designed and executed dozens of marketing campaigns and resort launches in the United States, Europe, and the South Pacific.
Ms. Tolbert holds a Bachelor’s Degree in Psychology from Seattle Pacific University and a certificate in Corporate Community Relations from Boston College.